Clifford James Mail Order Catalogues and Newspaper Inserts

Produced on a monthly basis – the brief specified that the typeface used matched the Clifford James website, with a basic layout supplied by the senior account handler as well as notes on which product should be the main product(s) on the page or spread. Product photography was produced in house, with some artworking carried out where necessary on the photos, most notably for the cover image, which almost always required extending to fill the space on the cover.

The last two images are example layouts for the final Clifford James catalogue which merged the home and garden catalogue design with the shoe and clothing catalogue design – the brief specified that the typeface used should match the Clifford James brand guidelines, otherwise there was creative freedom with the layout, with input from two account handlers.