ClassVR Paid Social Adverts

Selection of paid social adverts that appeared primarily on Google search results. The adverts were used to promote ClassVR's headsets, some of the main selling points and benefits of the ClassVR software and hardware and helped test keywords and phrases to help conversions to feed into future SEO strategies. The adverts were also intended to help drive brand visibility, improve ClassVR's search rankings and increase traffic to the main ClassVR website and potentially generate more sales leads.

The layouts used the typefaces and colours from the ClassVR brand guidelines, with some image artworking/editing when needed. The main background or majority colour was alternated between the primary ClassVR brand colour of orange and the secondary blue to avoid all the tiles looking too similar to each other.

These posts helped increase awareness of ClassVR's brand and products and were also utilised in several other languages, specifically those when ClassVR had a higher number of schools utilising the products in Europe.