Avantis Achievement Badges

The brief was to create a range of achievement badges for use across the ClassVR, Eduverse, Avantis World and Expeditions brands, all part of the Avantis umbrella of brands. These badges would be awarded to customers who had completed the relevant CPD or other training courses, as well as certified brand partners, trainers and resellers and could be displayed on the recipients email signature, LinkedIn page and other social media profiles

Given the range of possible use and varying sizes the badges could be used at, keeping the design simple and legible at all sizes was an important feature of the design process, which went through several concept stages with feedback provided by several colleagues in the marketing and education services departments.

Through this process different shapes and styles of badge were drawn up and designed, with the final design chosen because it's shape helped it stand out from other existing achievement badges but also because when as the badges were awarded to an individual they could be put together into a honeycomb style pattern, thus playing into a “hive of knowledge” concept that someone could develop about one or all of the Avantis brands.