Greg in the Water Logo Design

The brief for this logo was to create a logo for the Greg in the Water swim coaching business, which can be made into a badge to sew onto hats, dry robes and to be printed onto swim caps, swimwear, t-shirts, hoodies and other garments. The only specified requirement was the text to on the badge/logo to say 'Greg In The Water', and that the client liked several scenic landscapes of open water swimming locations which could maybe form a part of the logo.

Several concepts designs were created, before being narrowed down to a final selection then the final design, and a colour palette selected for the logo. The design was tested for compatibility with social media profile images, as well as producing a greyscale version and alternate version for use on darker coloured backgrounds.