Happy Beaks E-shots

Several examples of e-shots designed for the Happy Beaks brand. These were released twice weekly, with the design following the Happy Beaks brand guidelines for typefaces and colours. There was some flexibility on the design for the main header and any other graphic elements featured in the e-shot, especially when there was a special promotion featured e.g Black Friday.

The product photography and seed backgrounds were shot in house by the BVG photography team, with some artworking required. The design was then sent on to the in-house web department to slice, code and arrange for emailing to the customer database.