



Matrix Nutrition E-shots
Several examples of e-shots designed for the Matrix Nutrition brand. These were released weekly, with the design following the Matrix Nutrition brand guidelines for typefaces, with flexibility on the design for the main header and any other graphic elements featured in the e-shot, especially when there was a special promotion featured e.g a multi-buy offer.
There was artworking required for the product photos, with some stock photography sourced for backgrounds and occasionally other elements. The design was then sent on to the in-house web department to slice, code and arrange for emailing to the customer database.