Merlins Cafe Social Media Posts

These examples showcase social media content I created and managed for Merlin’s Café, an independent café based in Southport.

Following a change in ownership and an underutilised online presence, I supported the redevelopment of the café’s digital channels. This included helping to manage content across Instagram and Facebook, as well as creating a LinkedIn profile to promote job vacancies, alongside designing a new website.

Posts typically focused on daily specials, using consistent formats such as handwritten boards that were on display in the café and food photography that I took and edited during dedicated photoshoots. Alongside this, I helped to write, edit and schedule posts to improve consistency, adding alt text to images to improve accessibility, applied relevant hashtags to help increase reach, and contributed to a refreshed visual style used across branded content, particularly for key announcements.

I also suggested and created locally targeted content, including posts linked to Southport F.C. matchdays, encouraging fans to visit the café. These proved effective in increasing footfall, particularly during weekend fixtures. I also created short animated videos for Christmas, New Year and Easter and other special events specifically for social media use, while during the COVID-19 pandemic, social media also played an important role in communicating operational updates and safety guidelines to customers.

Overall, this work established a more consistent and engaging social presence, supporting both customer communication and local brand awareness.