Logo design, development and implementation for the Studio Vale photography business logo. There were a number of initial sketched designs, whittled down to the handful of most successful iterations from which the final design came from, with the addition of a simple element on the "o" in Studio representing the indicator on the mode switch/shutter button found on camera bodies. Colour options were investigated (such as the indicator coloured red) but the client opted to keep the logo in one colour.